Increase Your Organic Reach on Facebook
Fortunately, there are steps you can take to tackle the decline of your organic reach on Facebook. Now more than ever, choosing quality over quantity is crucial when it comes to publishing content. The new algorithm favors active interactions, which means commenting and sharing, rather than passive interactions, such as likes and clicks. So take time to create posts that encourage meaningful interactions.
Targeted publishing is another effective way to make the most of your organic reach. On Facebook, you can target each post to a particular audience. This means that your posts will be shown to the most relevant audience for that post, making interaction more likely. To increase engagement, encourage comments on your posts by attempting to spark conversations among your fans. You could do this by including questions in your posts or publishing posts on relevant, current topics.
Focusing on live video is another important strategy for 2018 and beyond. Videos still performs better than static posts under the new Facebook algorithm and live video is even more effective. Just make sure the content of your videos is valuable and relevant to your audience.
Increase Your Organic Reach on Instagram
In 2016, Instagram announced controversial changes to how users would see content from other users. The platform moved away from its reverse-chronological feed and introduced a new, algorithm-based feed. Prior to the change, users saw the most recent posts first when they logged into the app. But now, each user has a unique feed, based on prior engagement, relationships and timing.
To ensure that you’re still reaching as many of your Instagram followers as possible, encouraging engagement is crucial. When users comment on or like a post, this signals to the algorithm that they want to see more of your posts in the future. Focus on posting high-quality visuals with interesting captions. Instagram users are interested in seeing newer content, so the algorithm still factors in how recent a post is. To maximize the benefits of the time factor, take a look at your Instagram insights. Using these analytics, it’s possible to work out the best time to post, as you’ll see when most of your users are online.